Shore Rugs

SHORE is a London-based design studio innovating in the fields of ergonomic rugs, soft furnishings, and footwear made from handwoven high-performance materials. Each piece is made entirely in-house using bespoke, patented techniques informed by rigorous material research and an experimental craft approach. We value health and freedom above all else. That’s why we’re challenging the traditional hierarchy of luxury that’s based on rarity, provenance, and hype—because you shouldn’t have to choose between something luxurious and something good for you. We believe true luxury is not only about what something is, but how it makes you feel. A luxurious product should be beautiful and well made—and it should improve and invigorate your life. It should put that luxury into action and pass it back to you. Satisfaction over status symbols. Performance and quality over labels and prestige. Feeling good over showing off. Rugs are rarely seen as having the power to be life-changing. But we believe their position within your most immediate and familiar spaces gives them unique potential to enrich and stimulate. Upgrade your life, starting from the ground up.

Founded in 2015 by Louie Rigano and Gil Muller, who met while studying at the Royal College of Art in London, the brand is based on a belief that merging technical innovation and beautifully crafted design can redefine traditional ideas of luxury, novelty, and ways of making. By synchronizing rigorous material research with an experimental craft approach, SHORE creates highly sophisticated products of surprising beauty and usefulness. All of SHORE’s products are informed by the guiding principles of effortlessness, versatility, and feeling good. SHORE’s inaugural product, the Shore Rug, is a unique hybrid product merging the health benefits of an anti-fatigue mat with the appeal of a fine handwoven carpet. This first-of-its-kind product engenders wellbeing through a uniquely luxurious experience of health, comfort and craftsmanship. Since launch, the line has expanded to include pillows and seat cushions, benches, lounge seating, sofas, and most recently, footwear—all handmade entirely in​-house in the brand’s London studio.